With Lent on the horizon, Gorton’s Seafood is bringing back its male mermaids—or “mer-bros”—as it rides a wave of momentum in the revitalized frozen-food category.
The brand debuted the mer-bros last year as part of new cast of characters in a move to update its look, which had long been defined by its yellow-raincoat-wearing fisherman character, who debuted in 1975.
The fisherman “is kind of iconic to the brand and well recognized,” says Chris Hussey, VP of marketing at Gorton’s Seafood. Still, the brand wants to attract younger buyers and knows plenty of people didn’t grow up hearing the “Trust the Gorton’s fisherman” jingle. It sought a creative approach that brought life to the character in a way “that is appealing to millennials and emerging families in particular,” she says.
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Gorton’s Seafood and the New England Aquarium today celebrated a 10-year partnership of bringing sustainable seafood to consumers. Due to its close partnership with the Aquarium’s Anderson Cabot Center for Ocean Life, Gorton’s can proudly claim 100% of its principal products are certified sustainable or in full assessment for certification. A focus of the partnership has been on increasing the number of fisheries and farms that are environmentally certified by a third party. …
Gorton's Seafood Seafood July 24, 2019
Gorton’s Seafood announced that Judson Reis, who has been with the company for more than 29 years, will retire as President & CEO, effective January 1, 2020. Upon Judson’s retirement, Kurt Hogan will be promoted from Vice President of Sales to President & CEO of Gorton’s. …
Gorton’s Seafood is voluntarily recalling frozen seafood item, Gorton’s Fish Sandwich – 100% Whole Fillets, 18.3 oz, due to the isolated and unusual potential presence of large and/or sharp bone fragments. While there have been no reports of injury from the product to date, the company is taking this action to ensure the safety and well-being of all of our consumers. Consumption of this recalled product may pose a choking hazard or other physical injury. …